Friday, February 8, 2013

Goodwood's greatest hits







How quickly time goes - it's now 20 years since the first Goodwood Festival of Speed and the 15th anniversary of the Revival.
The man behind both is the custodian of the Goodwood Estate, the Earl of March and Kinrara, or Lord March as he is more commonly known.
This year Lord March promises the "Greatest Hits" of the past 20 years on the weekend of July 11-12. "We are planning on bringing back some of the great cars we have featured in the past and that includes about 500 of the most important cars ever built."
This will include a mega GT40 race, celebrating the 50th anniversary of the iconic car, Lord March added: "We are also planning something special around the Porsche 911, Ferrari 250LM and a special tribute to Jim Clark."
As well as motorbikes, there will also be a bicycle race to celebrate the 100th anniversary of the Tour de France.
The Festival of Speed certainly has momentum and carmakers are increasingly using it as a showcase for their customers.
Could it actually become the British Motor Show? Lord March said: "It gives carmakers a unique opportunity to take invited customers along to actually look, touch and feel and even drive their cars.
"It has certainly taken off in a way that perhaps we hoped, but never quite imagined. It took five years before we thought, yes, this really has got legs.
The last thing he wants, however, is to price Goodwood out of the market. "Motorshows have become very expensive and we don't want that to happen at Goodwood," he added.
Looking back over the past 20 years, Lord March said that the mood surrounding Goodwood has been very positive. "From when I first spoke to the Motor Sports Association right through to the people who turn up on the day. People who attend behave incredibly well, there is no crime and everyone  just comes along and enjoys themselves, right through from those who buy tickets to those in the industry and Formula One."
He puts this down to the enthusiasm which has run through Goodwood from the early days encompassing horse racing, motor sport and even golf.
Horse racing at Goodwood goes back almost two centuries but it is Lord March's grandfather who first introduced motor racing after the second world war. He was car mad, served an apprenticeship at Bentley and raced cars, opening up Goodwood as a racetrack in the early 1950s.
"It was really deeply infuriating to me as a young lad when the circuit was closed in 1966 but in 1991 we had an idea that became the Festival of Speed. There were some interesting discussions with the local council but we got it going and in 1993 we expected 2,000 people and 20,000 turned up. We knew we were on to something."
Now the Festival of Speed attracts some 100,000 people, while half a million attend all the estate's events annually, including the Revival and horse racing. Factor in visitors to Goodwood House and the number closes in on 750,000.
There have been challenges locally in terms of noise and health and safety regulations but overall there is an understanding that Goodwood brings money into the economy and provides jobs.
Can the brand be expanded beyond the UK? "It's something we are looking at but I don't think the Festival of Speed would work anywhere else. The venue is unique," said Lord March.
"There is certainly a chance to expand the brand and we are already talking about that."
This includes a clothing deal with fashion house Belstaff where designer Martin Cooper has been working a range of goods.
Lord March added: "The relationship is perfect because it is a British brand, it's cool and fashionable and it's stuff you do things in, such as leather jackets and jeans."
He said that Goodwood is not all about looking back. "We want to look at where the motor car is going and the new technologies available."

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