Thursday, February 28, 2013

Dacia to add fourth UK model

Dacia will add the Logan MCV to its UK line-up from the middle of the year to join Duster, Sandero and Sandero Stepway.
The new Logan MCV will make its debut at next week's Geneva motor show. The five-seater "will, in effect, be a Sandero estate," said Adam Wood, Dacia product manager.
The current Logan estate is a seven-seater and the thinking behind launching the new one with only five seats is so that it won't steal sales from the Lodgy, a compact people carrier not sold in the UK.
The launch of Dacia in the UK is going well, said Wood. Orders to date are 4,300 - 2,600 for the Duster and 1,700 for the Sandero - and there are 149 Dacia outlets putting 86 per cent of buyers within a 30-minute drive of a showroom.
Although Dacia is selling itself on affordability, buyers are ordering Dusters with an average price of £13,300 (the range starts at £8,995) and 40 per cent want four-wheel drive, well ahead of the 13 per cent forecast and also well up on the 25 per cent of buyers elsewhere in Europe who opt for 4x4 Dusters.

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