The THOMAS SABO lifestyle brand is strengthening ties with Mercedes-Benz in the world’s most popular touring car series. The company, headquartered in the Bavarian town of Lauf an der Pegnitz, is involved once again as a car sponsor with Mercedes-Benz in the 2013 DTM season. Spaniard Roberto Merhi will be in the THOMAS SABO Mercedes AMG C-Coupé cockpit this season.
Furthermore, THOMAS SABO intends to intensify cooperation with Mercedes-Benz in the DTM; commencing with the season opener at Hockenheim on 5th May, the logos of the jewellery and watch brand will feature prominently on the front aprons of all six DTM Mercedes AMG C-Coupés and on the racing overalls of the six Mercedes-Benz DTM drivers.
THOMAS SABO is the jewellery company headquartered in the northern Bavarian town of Lauf an der Pegnitz that was established in 1984 by its eponymous owner. The company ranks among one of the world’s leading lifestyle brands with its jewellery, watches and beauty products.
THOMAS SABO has been a sponsoring partner of Mercedes-Benz in the DTM since the 2011 season. In addition, the lifestyle label is also personal sponsor to MERCEDES AMG PETRONAS Formula 1 driver Nico Rosberg.
Roberto Merhi will be contesting his second DTM season this year. The 22-year-old Spaniard has been a Mercedes-Benz protégé since 2008 and won the Formula 3 Euro Series championship in a Dallara-Mercedes before moving up to the DTM. He secured the FIA Formula 3 International Trophy in the same year.
Roberto Merhi: “THOMAS SABO is a global brand that has also made a name for itself in motor racing in recent years. My black THOMAS SABO Mercedes AMG C-Coupé looks fast and aggressive. I am really looking forward to Hockenheim and lining up for the first time in the C-Coupé. Gary achieved brilliant results with our very own Black Lightning last season. Now it’s up to me to continue the good work.”
Thomas Sabo: “I am delighted that we are expanding our involvement in motor racing with Mercedes-Benz. THOMAS SABO will have a dynamic and promising team on the grid once again this year. We are particularly keen to promote young drivers and in Roberto Merhi, we have found a young dedicated DTM driver who not only has a great career in motor racing ahead of him, but also perfectly fits the image of the THOMAS SABO lifestyle brand. I am certain that we are in for a thrilling DTM season.”
Toto Wolff, Head of Mercedes-Benz Motorsport: “The black THOMAS SABO Mercedes AMG C-Coupé with its elegant, sporty look is a firm favourite of many DTM fans. So, I am really pleased that THOMAS SABO is stepping up a gear with Mercedes-Benz and the world’s most popular touring car series. The two brands fit together perfectly: The distinctive design and the high quality standards of the lifestyle label correspond exactly with those of the Mercedes-Benz brand. We aim to continue our successful long-term cooperation both on and off the track this coming season.”